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COMMITMENT-  We are committed to providing the best products and service to our customers.








INTEGRITY - To be honest and do the best by our customers.



KNOWLEDGE - We strive to learn as much as we can about the products we sell, and don’t sell as well, as the information we share, and we commit to sharing that knowledge with our customers.


PASSION - We are passionate about what we do, and are passionate about the health and wellbeing of our customers.


POTENCY - To ensure that what we sell works and works well


PURITY - To only source 100% certified organic ingredients wherever possible.


QUALITY - To only sell the highest quality products available.


RESPECT - We aim to always treat our customers and everyone we deal with with respect. 


SUSTAINABILITY - We aim to ensure our ecological footprint is as small as possible. Everything we source has been evaluated to ensure it is not having a negative impact on the planet. We recycle and reuse and all of our packaging and shipping materials.


TRUST - We aim to create a trust within our customer base, and will always endeavour to maintain the highest standards of quality products.


VALUE - To make sure that what our customers purchase is the best value for money.